Arlow started on long beach days... the kind where you lose track of time, go in and out of the water a hundred times, and stay until the sun starts to set.

We were always there, always in swimsuits, always saying the same thing: why doesn’t anything feel right? Either it didn’t fit properly, didn’t cover enough, or just didn’t feel like us.

We’d laugh about it, adjust straps, tie
things tighter, try to make it work… but
it never really did.

After a while, it just felt obvious...
if we couldn’t find it, we’d make it.
So we did. Simple, easy pieces you can
live in all day, made for salty hair,
sun-warmed skin, and not having to
think twice about what you’re wearing.

— TEAM ARLOW